Innova Market Insights data indicates that nearly half of Asian consumers prioritize food and packaging quality in their purchasing decisions. F&B launches in Asia saw a 5% growth from April 2019 to March 2024, with China, India and Japan leading the market. Bakery and snacks dominated the region’s F&B launches, while “recyclable” was the top environmental claim. Additionally, the use of vegetable ink in packaging is surging growth in Asia.
Innova Market Insights data shows that consumers are willing to justify a higher price for a product if it comes with sustainable (including compostable) packaging. 42% of these launches were in Europe. The folded box had the most launches with a compostable claim, while tea bags/coffee pods had the fastest rise in innovation.
Innova Market Insights data shows that consumers view sustainability challenges as urgent issues that require immediate action. For the industry, this translates into accelerated investment in recyclable, reusable, and bio-based solutions. As a result, there is growing attention on the use of films in F&B packaging, particularly with a focus on biodegradable alternatives.
Innova Market Insights data shows that 89% of consumers globally perceive paper as a sustainable material. This shift in perception is driving increased use of paper-based packaging, with a rise in launches across various categories such as soft drinks, dairy, and fresh produce. Notably, the use of paper bands has surged, with a 214% year-on-year increase in new food and beverage launches using paper or paper-plastic sleeve formats between 2024 and 2025.
Innova Market Insights data indicates stable growth in F&B launches featuring “renewable packaging” claims between 2021 and 2025. Carton was the most commonly used packaging material, and launches with compostable claims grew rapidly during the same period.
Innova Market Insights’ data shows a 3% compound annual growth rate in beauty and personal care packaging launches from 2024 to 2025. More than 20% of launches were packaged in folded cartons, while 72% used plastic packaging.
Innova Market Insights data reveals that consumers increasingly prioritize packaging that preserves freshness when cooking at home. This preference drives brands to innovate in fresh fruit and vegetable packaging for enhanced convenience and extended shelf life.
