17 Apr 2024 --- According to Innova Market Insights, bakery product launches rose 1% from 2019-2023, during which time Europe was the leading region for innovation, accounting for 35% of new launches. Plastic remains the most commonly used material in the segment, and recyclability is the most common sustainability claim. Bread was consumed by 80% of global consumers in the past year, according to the market researcher. The so-called “bread line” is the level of income at which people are considered to be in poverty — this signifies the importance of bakery products as a food staple in global markets.
