Holography heightens shelf appeal and security in consumer packaged good
By Dr. Paul Dunn, general secretary at the International Hologram Manufacturers Association.
Advanced film coating and manufacturing technologies continue to drive the potential of holograms in the food and beverage, cosmetics and personal care packaging sectors. In this Expert View, Dr. Paul Dunn, general secretary at the International Hologram Manufacturers Association, explores recent developments in holographic techniques, including eye-catching shelf appeal, edible holograms and the unboxing experience.
PACKAGING & TECHNOLOGY NEWS
11 Jan 2024 --- Filtrona Tapes has enhanced its Supastrip Prism portfolio to ease consumer frustration about difficult-to-open packaging by incorporating holographic designs and features. The augmentation ensures maximum... Read More
PACKAGING & TECHNOLOGY NEWS
16 Nov 2023 --- Smurfit Kappa Barnstaple has provided Dryrobe, a UK-based clothing brand, with fit-for-purpose packaging for its range of “high-performance” weatherproof products. Smurfit Kappa was tasked with... Read More
TECH & INNOVATION
11 Aug 2022 --- UFlex in India is unveiling a range of flexible packaging and holography solutions for boosted environmental sustainability and standout shelf appeal. The launches come amid a strong financial performance for the... Read More
PACKAGING & TECHNOLOGY NEWS
10 Jan 2022 --- Central European consumers are increasingly shopping online and demanding more environmentally sustainable packaging. Mondi’s annual research of consumers in Germany and Poland also revealed Silver Surfers... Read More
PACKAGING & TECHNOLOGY NEWS
13 Sep 2021 --- Ahead of PackagingInsights’ webinar: Sustainable e-commerce packaging in the COVID-19 age, taking place this Thursday (September 16, 16:00 CEST/10:00 EDT), panelists... Read More
04 Nov 2022 --- Bernhard Cantzler, head of marketing and innovation at Mondi, tells PackagingInsights about the consumer interest and demand for the unboxing experience and sustainability. He says that using pergraphica allows the company to meet both of those demands simultaneously as the paper is C02 neutral, achieved by optimizing its production processes.
28 Sep 2022 --- At London Packaging Week, Frank McAtear, business development manager at DS Smith, spoke to PackagingInsights about the biggest challenge for all brands – embracing environmental sustainability. He explained that the company has targeted the removal of single-use plastic from its packaging and emphasized the importance of the unboxing experience in driving new brand-consumer connections.
16 Sep 2021 --- This webinar explores the accelerated growth of e-commerce home food delivery in the COVID-19 age, with special focus on the challenges and opportunities this trend presents to F&B packaging suppliers. Daniela Dorner, eCommerce director at Mondi and Akhil Aiyar, senior market analyst at Innova Market Insights, provide exclusive presentations and answer your questions on climate change, circular economy, product protection, the unboxing experience and more.
READ THIS NEXT: Mondi: Ecommerce savvy silver surfer
