Holography heightens shelf appeal and security in consumer packaged good

By Dr. Paul Dunn, general secretary at the International Hologram Manufacturers Association. 

Advanced film coating and manufacturing technologies continue to drive the potential of holograms in the food and beverage, cosmetics and personal care packaging sectors. In this Expert View, Dr. Paul Dunn, general secretary at the International Hologram Manufacturers Association, explores recent developments in holographic techniques, including eye-catching shelf appeal, edible holograms and the unboxing experience.