Promotional graphic from Tetra Pak featuring a cat beside Tetra Recart cartons and text about meeting future demands

Paperisation - the growing trend in the flexible packaging industry. A sustainable shift or a new set of challenges?

September 2024

As global awareness of environmental issues intensifies, the flexible packaging industry is undergoing a significant transformation. One of the most prominent trends is “paperisation,” a movement toward replacing traditional plastic packaging with paper-based alternatives. This shift is driven by positive perception of paper, consumer demand for more sustainable options and the regulatory pressure to reduce plastic waste. However, the growing trend of “paperisation” is a complex one, and it raises important questions about the true sustainability of these new materials.

This Technical Paper is brought to you by LEIPA Flexibles.

Image
Image