Name: Aura Global on packaging strategy gaps and the role of data
Uploaded: 2026-06-04T00:00:00+00:00
Duration: 5 min 55 s
Description: Greg Lawson, managing director at Aura Global, discusses packaging strategy gaps and the role of upstream collaboration. He shares how platforms like e-flow and e-halo could enhance brand competitiveness, supporting global market evolution and compliance.

Industry news
Industry news
All news
Business
Food ingredients
New product development
Nutrition & health
Personal care & cosmetics
Policy & regulation
Research & science
Tech & innovation
Trending now
Silgan and AIP to acquire Trivium in US$3.4B deal, Ardagh sells minority stake
Pack Expo 2026 live: ProAmpac launches packaging technology to curb food spoilage
Pack Expo 2026 live: Tetra Pak, SIG & TNA on innovating for on-the-go packaging formats
Category news
Category news
Beauty & self care
Beverages
Bioplastics
Caps & closures
Compostables
Design & branding
E-commerce
Electronics
Fashion & textiles
Fiber-based
Flexible plastics
Food
Foodservice
Glass
Household
Industrial
Labels & labeling
Machinery & automation
Metals
Other materials
Other packaging
Pet food
Pharma & healthcare
Premium luxury
Printing & pre-press
Recyclable
Reusables
Rigid plastics
Supply chain
Reports
Reports
Key interviews
Special reports
Technical papers
Trending now
Silgan and AIP to acquire Trivium in US$3.4B deal, Ardagh sells minority stake
Pack Expo 2026 live: ProAmpac launches packaging technology to curb food spoilage
Pack Expo 2026 live: Tetra Pak, SIG & TNA on innovating for on-the-go packaging formats
Key trends
Key trends
All key trends
Trend analysis
Packaging focus
Product innovation
Trending now
Silgan and AIP to acquire Trivium in US$3.4B deal, Ardagh sells minority stake
Pack Expo 2026 live: ProAmpac launches packaging technology to curb food spoilage
Pack Expo 2026 live: Tetra Pak, SIG & TNA on innovating for on-the-go packaging formats
Multimedia
Multimedia
All multimedia
Videos
Webinars
Trending now
Silgan and AIP to acquire Trivium in US$3.4B deal, Ardagh sells minority stake
Pack Expo 2026 live: ProAmpac launches packaging technology to curb food spoilage
Pack Expo 2026 live: Tetra Pak, SIG & TNA on innovating for on-the-go packaging formats
Journal
Journal
Access all Editions
Advertising options
Subscribe now
Editorial enquiries
Latest editions
Snacks for Impact
Supplements for Everyday Vitality
Souped-Up Flavors
Ready Meal Remix
Events
Events
Event listing
Event previews
Event reviews
Trending now
Silgan and AIP to acquire Trivium in US$3.4B deal, Ardagh sells minority stake
Pack Expo 2026 live: ProAmpac launches packaging technology to curb food spoilage
Pack Expo 2026 live: Tetra Pak, SIG & TNA on innovating for on-the-go packaging formats
Suppliers
Suppliers
Supplier profiles
Trending now
Silgan and AIP to acquire Trivium in US$3.4B deal, Ardagh sells minority stake
Pack Expo 2026 live: ProAmpac launches packaging technology to curb food spoilage
Pack Expo 2026 live: Tetra Pak, SIG & TNA on innovating for on-the-go packaging formats

Tetra Recart packages displayed with beans and vegetables beside text promoting consumer growth and a Learn More button.

Home

Videos

Aura Global on packa...

Aura Global on packaging strategy gaps and the role of data

04 Jun 2026 | Aura Global

Greg Lawson, managing director at Aura Global, discusses packaging strategy gaps and the role of upstream collaboration. He shares how platforms like e-flow and e-halo could enhance brand competitiveness, supporting global market evolution and compliance.

More videos

Video11:07

Pack Expo 2026: Syntegon CEO on packaging machinery trends

Torsten Türling, CEO of Syntegon, discusses how AI, labor shortages, and rising costs are shaping packaging machinery, highlighting flexible equipment, and the potential for more autonomous factories.

Pack Expo 2026 LyondellBasell Industries video thumbnail: Smiling businessman in a circular portrait overlaid on a busy convention center with attendees walking and riding escalators

Video06:24

Pack Expo 2026 live: LyondellBasell talks packaging trends & EPRs across US states

Al Pizzuti, industry marketing manager at LyondellBasell Industries, outlines the packaging trends dominating Pack Expo 2026 and examines how geopolitical developments and the approaching US midterm elections are influencing...

Video05:22

Pack Expo 2026 live: PakTech CEO on supply chains and club-store packaging

PakTech CEO Brandon Rogers highlights supply chain resilience and cost efficiency as key industry priorities at Pack Expo 2026. He also discusses the club-store packaging solutions PakTech is showcasing, reflecting the US...

Video06:49

Pack Expo 2026 live: BPA highlights automated case packing

We speak to Leswin Canales, sales manager for South America at Blueprint Automation (BPA), about the Gantry 300 Swing, BPA case packers, and Spider 300 Wrap Around, and how the company is responding to evolving customer demands...

Video11:30

Tetra Recart targets private label growth with packaging innovation

We speak to Laura Latišonoka, market support and product management director at Tetra Recart, about the company’s private label offerings. We also discuss the impact of shifting consumer habits and geopolitical tensions on...

Video15:30

Pulpac on scaling dry molded fiber from pilot to commercial reality

Viktor Wingård Borgesson, chief operating officer at Pulpac, discusses scaling dry molded fiber technology from pilots to commercial production, competition with plastic and wet molded fiber, and recent partnerships.