Amcor creates recyclable PCR jar for Luxéol curl mask
Key takeaways
- Amcor has developed the customized Prima jar for Luxéol’s curl mask, featuring a bespoke lid with Luxéol’s pink branding.
- The packaging solution aims to combine eye-catching aesthetics with sustainability.
- The jar is recyclable and supports Luxéol’s efforts to manage its carbon footprint.
Amcor has provided French hair care specialist Luxéol with a tailored version of its Prima jar for Luxéol’s curl mask. The jar aims to deliver eye-catching aesthetics and individualized branding while including PCR material.
The Prima jar was created to provide “beautiful styling” for personal care applications. Amcor has designed a bespoke lid for the jar, featuring the brand’s distinctive pink coloring with Luxéol’s name embossed on the top. The solution aims to elevate on-shelf appeal by combining the lid with the translucent outer jar.
Marine Sueur, regional sales director at Amcor Rigids Packaging Solutions International, says: “At Amcor, we understand the need to develop more sustainable packaging for the beauty sector while retaining the premium style and looks that many consumers expect.”
“For Luxéol, our ability to customize a standard offering has delivered a solution that supports the company’s premium positioning, strong branding, and sustainability commitments.”
Recyclable solution
The Prima solution’s lid and inner jar are produced with PCR PP using Amcor’s proprietary CleanStream technology. The companies aim to deliver high-quality recycled polymer that can be used for contact-sensitive applications, such as in the personal care sector.
The jar is manufactured entirely of PP and can be recycled where the appropriate recycling infrastructure is in place.
Hamza El Mastassy, purchasing and supply chain director at Luxéol, says: “Packaging is an important part of our promise to focus on responsible innovation and sourcing in our development of high-performance beauty products.”
“Aesthetics are a core part of our brand offering, and by partnering with Amcor, we have achieved a beautiful new pack that has over 50% PCR content and can also be recycled.”
The jar is manufactured at Amcor’s factory in Belignat, France, offering a localized service that assists Luxéol in managing its carbon footprint effectively.
Last month, Amcor introduced The Magic One dispenser, an airless dispensing system to protect personal care formulations, such as foundation or skin care. The solution is made from polyolefin and is recycle-ready in areas with appropriate infrastructure.
