Benson Group Announces Butterkist Design Competition Winner
Packaging industry innovator Benson Group has announced the results of its latest Design Competition for students, which was staged in conjunction with the UK’s leading popcorn brand Butterkist.
Packaging industry innovator Benson Group has announced the results of its latest Design Competition for students, which was staged in conjunction with the UK’s leading popcorn brand Butterkist.
Congratulations go to Kyle Dawney, a Product Design Engineering student from Brunel University, who wins one week of work experience in the Benson Group Design Studio, a £250 cash prize, and a visit to Butterkist’s Pontefract head office, which will include a tour of the famous popcorn factory.
Highly commended awards were also presented to Laura Whiteread from Bishop Burton College, Beverley, and Alex Heatley from the University of South Wales, who both win a day with the design team at Benson Bardon.
The judges were impressed by Kyle’s innovative and creative approach to the Butterkist carton, combining classic Butterkist imagery and shape with a thoughtful approach to the ‘sharing’ experience of the family movie night in mentioned in the brief.
Highly commended awards were also presented to Laura Whiteread from Bishop Burton College, Beverley, and Alex Heatley from the University of South Wales, who both win a day with the design team at Benson Bardon.
The judges were impressed by Kyle’s innovative and creative approach to the Butterkist carton, combining classic Butterkist imagery and shape with a thoughtful approach to the ‘sharing’ experience of the family movie night in mentioned in the brief.
Judging of entries was conducted by Benson Group’s Nikki Clark; Helena Blincow, Brand Manager at Butterkist; and Dean Parkin, Packaging Development Team Leader at Butterkist.
Commenting on the results, Nikki Clark, Marketing Manager at Benson Group, said: “It was a great delight to see so many fresh and exciting ideas coming in. Deciding on a winner was a tough task, but all three judges just loved the way that Kyle had tackled the problem and had thought through various options before coming deciding on his final design.”
Speaking on behalf of Butterkist, Helena Blincow, said: “We were looking to today’s design students to bring something different to the world of popcorn. I am delighted to say that the entries gave us a lot to think about during the judging process.”
Source: Benson Group
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