Jokey equips New Loop’s reusable packaging initiative with washable cups, trays and bowls

31 Jan 2022 --- Jokey is supplying New Loop with reusable takeaway containers for a digitized deposit system in Scandinavia. The rigid packaging specialist equips the reusable system with insulating coffee cups, sushi trays and salad bowls. 

“The future-oriented cooperation with New Loop marks a milestone on the way to creating a closed-loop, resource-conserving circular economy and an increased awareness of the importance of reusable packaging,” comments Jens Stadter, Jokey Group’s CEO.

New Loop provides the digital solution and coordinates the participating takeaway providers. Partner companies handle the packaging collection from the collection points, the washing process and the redelivery to the takeaway providers.

New Loop has introduced the reuse system in Copenhagen and will be expanding it throughout Denmark and Scandinavia.

“The partnership between Jokey and New Loop will revolutionize takeaway packaging. Our goal is to create a value chain in which everything from the production of the packaging to its use and return to the washing process will be CO2-reduced,” explains Gitte Saaby Kjaer, New Loop’s co-founder and CEO.

Multiple loops per package
New Loop’s partners include fast-food chains, meal delivery services and snack bars. A deposit is charged on the reusable packaging. The consumer scans the packaging via an app before returning it and then gets the deposit refunded to their account.

The packaging can be washed and used multiple times. The cup, sushi trays and salad bowls are made of pure polypropylene, which is fully recyclable.

At the end of their life cycle, Jokey and other partners take the packaging back. Jokey regranulates the packaging to produce new packaging.

Jokey supports circularity
Jokey produces recycled packaging for the non-food industry and develops containers made of recycled materials for the food sector.

Last week, the manufacturer revealed it is partnering with Henkel Adhesives Technologies and Akpol, a Polish specialist in plastics recycling, to advance the circular economy in the plastics industry and the construction sector.

Jokey also works with associations and environmental protection organizations. For example, as part of a cooperation with the World Wide Fund for Nature, the company supports the circular economy as “a common goal.”

Edited by Joshua Poole