Lifeaid Beverage Company Targets Performance

LifeAid nutritional products target specific recovery and performance needs, providing supplemental options unique to the beverage market. Available throughout the US in thousands of CrossFit gyms and stores such as Whole Foods, Sprouts, The Vitamin Shoppe and many divisions of Safeway and Kroger, LifeAid provides beverage that help consumers recover from fitness, travel or a night out. Further options target performance in fitness, focus, and even golf. These products are packaged in eye-catching Ardagh 12 oz. sleek beverage cans, which also provide the best in environmental considerations as cans are recycled at more than double the rate of any other beverage package. Orion Melehan, CEO, LifeAid Beverage Co., says consumers have wanted more functionality then traditional energy drinks or isotonics, with less sugar and more natural ingredients. "Our products are tailored for the unique active lifestyle without all the added artificial ingredients," he says. "It's this specific targeting of activities and performance that has allowed them to succeed in a crowded beverage market, filling a void with our clean and tasteful products." After starting in CrossFit gyms and golf courses six years ago, the brand is gaining increasing acceptance across the country and is global, currently available in more than 22 countries. Orion says the company's package choice also helps contribute to this growth, available to consumers in the iconic, energy drink shape.

Claude Marbach, CEO, Ardagh Metal – Beverage North America, says the company is excited to team with LifeAid in bringing such a unique nutritional supplement to the masses. "LifeAid is a great example of a brand starting small, filling a need in a niche category and growing through strong retail and consumer demand," he says. "And beverage cans are a great way to extend a brand's reach in a very efficient way as cans deliver the best in filling, distribution and retail display economics." The LifeAid brand's reach is indeed extending. In fact, the company was named the 227th fastest growing company according to "Inc 500," an annual list of the fastest growing private companies in the US. "There's no sign of slowing down," Orion says. "Nutritional products are no longer relegated to the natural food space. They are mainstream. People are reading labels like never before and understand that the food and beverages one consumes has an impact on their performance and how they feel. These macro trends will only continue and will benefit upstart brands such as ours." To find where to buy LifeAid beverages, please locate the company's website at lifeaidbevco website.

Source: Lifeaid Beverage and Ardagh