Packaging the world’s purest milk
Iceland produces some of the purest milk in the world thanks to its unpolluted and clean environment. Now, Iceland’s purity is protected by Pure-Pak® cartons as MS Iceland Dairies (Mjólkursamsalan) re-launched its fresh milk and cream products in Mini Pure-Pak® cartons in September 2013.
Iceland produces some of the purest milk in the world thanks to its unpolluted and clean environment. Now, Iceland’s purity is protected by Pure-Pak® cartons as MS Iceland Dairies (Mjólkursamsalan) re-launched its fresh milk and cream products in Mini Pure-Pak® cartons in September 2013.
The leading food and drink company in Iceland, MS is a co-operative of more than 700 of Iceland’s family run dairies and milk producers. It produces 29 million litres of milk a year to satisfy the huge demand in Iceland which has a high per capita dairy consumption.
MS saw the success of the Pure-Pak® carton in the Nordic regions and is working with Elopak to leverage a cost effective way to introduce more products in Pure-Pak® cartons. The three dairy products are Nymjölk (whole milk) and Lettmjölk (semi-skimmed milk) – packaged in 500ml Mini Pure-Pak® cartons and 250ml Mini Pure-Pak® cartons with a straw - and MS’s fresh cream (Rjomi) packaged also in 250ml Mini Pure-Pak® cartons.
This latest re-launch comes after the first MS Pure-Pak® carton was launched for its new chocolate milk in March 2013. “MS liked the Pure-Pak® portion pack as a new carton for its chocolate milk, and we are working with them to introduce it across a number of ranges in the near future,” says Elopak’s Eivind Nordlid.
Source: Elopak
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