TINE puts the Extra-Special into Niche

10 Dec 2013

Norway’s leading dairy TINE has given something extra-special to some of its speciality products with packaging solutions from Elopak across a number of its new and existing products.

TINE re-launched some of its speciality cream products in the 300 ml Pure-Pak® Slim cartons. The Curve® feature helps to create a modern, fresh new look for shelf stand out, and the larger cap makes opening easier and allows more controlled, smoother pouring.

The products with a facelift include TINE Matfløte - a single cream with a long shelf life. As it has less fat than standard cream (20%) it is more suitable for everyday use for adding flavour to soups and sauces. Also available is TINE Matfløte Laktosefri – lactose-free single cream and a lighter version TINE Lett Matfløte.

TINE Kremfløte standard and Laktosefri – a cream for lactose-intolerant consumers who still want extra flavour in their food - are also available in Pure-Pak® cartons.

New in the Pure-Pak® Slim cartons is TINE Kaffefløte - coffee cream with a long shelf life and only 10% fat; perfect for a dash of cream in coffee, or other hot and cold drinks.

Flexibility in production essential
“With a large dairy such as TINE which serves a diverse market base, flexibility in providing packaging solutions for both mainstream products with big volumes and the smaller volume niche products is essential,” explains Anita Sundby, Director Market Unit Norway.

Some new speciality products from TINE have also been packaged by Elopak. TINE fresh milk from the Valdres region is seasonal milk sold from July to August. Packaged in 1 litre Pure-Pak® cartons with cap, this low fat milk is of the highest quality from cows grazing in the Valdres Mountains between Oslo and Bergen.

New in September 2013 was TINE KaffeMakerMelk – Barista coffee milk – also in 1 litre Pure-Pak® cartons with cap. This extended shelf life milk is specially made for coffee. A healthy option at 1.8% fat with added protein for optimal foaming – makes it just right to enjoy a cafe latte or cappuccino from the coffee machine at home.

On the other side of the product TINE portfolio spectrum are YT Recovery shakes. Launched in September in two flavours, chocolate and coffee, and in 250ml Mini Pure-Pak® Diamond Curve cartons with cap. YT Recovery contains the nutritional needs of the body after exercise. YT is one of a series of sports nutrition food and beverages developed in collaboration with the Norwegian Center for Top Athletics.

Practical and unique
YT is a ‘drink on the go’ portable beverage that required a package suitable for room temperature storage. The 250ml Mini Pure-Pak® Diamond Curve enables the product to be shaken before drinking thanks to the headspace in the gable top. The cap makes it easier to drink and as it is re-closable you can throw it in your gym bag and go!

“YT demanded a practical solution but the Curve also differentiates it from other cartons,” adds Anita Sundby. “Each TINE product has a specific speciality and with that comes specific packaging requirements to provide bespoke functional and design capabilities. With Elopak’s flexibility in production and wide carton size and feature options, we can configure the ideal package for almost any dairy beverage.”

Source: Elopak