Printpack’s HRG Helps Kinnerton’s New Confectionery Range Leap Off Shelf
Printpack is proud to announce that it is the chosen packaging partner to produce Kinnerton’s striking new confectionery packs.
Printpack is proud to announce that it is the chosen packaging partner to produce Kinnerton’s striking new confectionery packs. Kinnerton has shaken up the confectionery world by releasing 100% chocolate versions of Unilever’s Magnum, Cornetto and Mini Milk ice cream brands.
In a twist on the chocolate into ice cream trend, this is the first time these ice cream brand favourites have become chocolates and Kinnerton needed a partner they could trust to produce impressive packaging whilst ensuring the integrity of the product within.
Printpack quickly identified that their recently launched High Resolution Gravure (HRG) would be the ideal solution for the new confectionery packs. HRG was developed in response to industry demand for improved graphics and this was the ideal innovative process the brand owner needed to differentiate their product, enhancing their shelf appeal and generating consumer excitement.
Bradley Davis, Purchasing Director at Kinnerton said: “Printpack thoroughly grasped the brief and delivered an excellent packaging solution that was on time and within budget. The High Resolution Gravure (HRG) helped to achieve both impact at point of purchase, as well as a quality finish in the eyes of the consumer. It is still very early days, but the feedback has been extremely encouraging to date”. Lee Wills Head of Print and Packaging at Kinnerton said: “I’m very impressed with the sharp definition of the HRG process” and a colleague added: “what an amazing product image, particularly as the product was so small!”
Barry Bleasdale, Printpack Director UK Sales and Marketing said: “This is very exciting for Printpack as it is the first time our HRG process has been used in the market place. We recommended HRG for this new product range as exceptional shelf appeal, high impact graphics and outstanding illustration reproduction were all extremely important to our customer. HRG offers an unrivalled and even sharper print quality than any other flexible packaging print process and we knew this would enable us to fully meet our customer’s challenging brief. We are delighted with the end result”.
Printpack quickly identified that their recently launched High Resolution Gravure (HRG) would be the ideal solution for the new confectionery packs. HRG was developed in response to industry demand for improved graphics and this was the ideal innovative process the brand owner needed to differentiate their product, enhancing their shelf appeal and generating consumer excitement.
Bradley Davis, Purchasing Director at Kinnerton said: “Printpack thoroughly grasped the brief and delivered an excellent packaging solution that was on time and within budget. The High Resolution Gravure (HRG) helped to achieve both impact at point of purchase, as well as a quality finish in the eyes of the consumer. It is still very early days, but the feedback has been extremely encouraging to date”. Lee Wills Head of Print and Packaging at Kinnerton said: “I’m very impressed with the sharp definition of the HRG process” and a colleague added: “what an amazing product image, particularly as the product was so small!”
Barry Bleasdale, Printpack Director UK Sales and Marketing said: “This is very exciting for Printpack as it is the first time our HRG process has been used in the market place. We recommended HRG for this new product range as exceptional shelf appeal, high impact graphics and outstanding illustration reproduction were all extremely important to our customer. HRG offers an unrivalled and even sharper print quality than any other flexible packaging print process and we knew this would enable us to fully meet our customer’s challenging brief. We are delighted with the end result”.
Source: Printpack
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