Rexam’s Fusion Bottle Debuts in the UK With Launch of New Green Tea From Honesty Foods Ltd
Honesty Food Ltd has chosen Rexam’s FUSION aluminium bottle as its pack of choice to launch Teasy, a new on-the-go green tea beverage. The launch sees Rexam’s FUSION bottle hit shelves in the UK market for the first time this Spring.
The distinctive shape of the 250ml FUSION bottle gives Teasy great stand-out on shelf and a premium positioning in the energy drinks market, distinguishing it from other 250ml slimline cans. The aluminium bottle also safeguards the liquid from harmful UV lights, whilst allowing impact pasteurisation, ensuring its taste is not compromised.
Jonathan Middlemiss, Founder of Honesty Foods Ltd, says: “Rexam’s global reach combined with its excellent customer service, made it the ideal partner for an entrepreneurial food business like Honesty Foods. The team showed total dedication and offered a packaging solution that not only ensured our liquid stays fresh, but is fully recyclable and stylish.
Rexam provided tremendous support throughout the whole process, from the initial design meetings through to quality control measures. We look forward to continuing our working relationship with Rexam.”
The 250ml Teasy FUSION bottles are produced at Rexam’s Ejpovice plant. Teasy, which comes in Green Tea and Chamomile and Green Tea and Peppermint flavours, will be available to buy in major supermarkets and coffee chains in the UK from Spring 2014.
