24 Feb 2015 --- By combining packaging made of a coloured, transparent PET film together with an LED module, Seufert has created a completely new type of presentation packaging for sparkling wine bottles.
As soon as the promotional packaging is picked up and moved slightly, the approximately 80 light-points light up in a pre-set sequence of red, white and yellow. The print image on the packaging has been matched to the LEDs, thus lighting up the sparkling wine in the glass. But even the promotional packaging by itself is exceptional. It has the shape of a sparkling wine cooler enclosing the bottle of sparkling wine. The black coloured film is printed using offset and silkscreen techniques. Finishing varnishes are applied to create haptic effects.
"The more a product or brand appeals to the customer's senses, the more efficiently he will remember it", explains Thomas Pfaff, Sales and Marketing Manager. "Thanks to the flashing LED lights, our 'sparkling wine cooler' stands out in a particularly visual way. The consumer holds the product in the hand; moves the packaging - which reacts by lighting up - and feels the haptic print effects", Pfaff explains. Thus, the packaging manufacturer provides its customers with a new tool that enables them to draw attention to their product and brand through the packaging.
The integrated LED module, including the electronics and glass fibre optics, was developed in cooperation with the company ROX Asia Consultancy Ltd. The built-in vibration sensor triggers the customisable light programme which has been designed for a continuous operation of approximately 10 hours or around 500 activations. The LED module is then integrated into the PET packaging in such a way that the diodes shine through the transparent, coloured film.
The "LED sparkling wine cooler" has been designed in Seufert's own in-house development department. The packaging manufacturer hopes that this will give prospective customers insight into the manifold possibilities of transparent packaging. Besides the famous Klarfaltbox, the film specialist also produces die cut parts, transparent sleeves, transparent lids and even extraordinary shapes. The packaging is always adapted to the individual product and if required, it can also be refined using offset or silkscreen printing techniques as well as top-foil or hot-foil stamping.
