Studio DN Creates a New Image for Seniorita Rum

The layout in a white and red tonality with a characteristic picture of a ship visually moved the brand towards top shelf products.

07/03/08 Studio DN, which has already prepared a few successful designs for the Central European Distribution Corporation (CEDC), the biggest producer and distributor of strong alcoholic beverages in Poland, has been entrusted with designing a new packaging for Seniorita Rum. The spirit is produced by Polmos Bialystok, a dependant company within the CEDC group.

The layout in a white and red tonality with a characteristic picture of a ship visually moved the brand towards top shelf products. This new design is a part of a strategy to take the lead by the Seniorita Rum in the upper mainstream segment.

Seniorita is one of a few brands from CEDC’s portfolio freshened-up by Studio DN; others include Zubrówka and Soplica.