Key takeaways
- DS Smith has enhanced its packaging facility in Grenaa, Denmark, to boost production capacity and competitiveness.
- New equipment includes five printing units and a Göpfert Rotary Die Cutter to enhance precision and efficiency.
- The investment increases production capacity by 15 million square meters per year.

DS Smith has invested €13.4 million (US$15.6 million) to improve production at its packaging factory in Grenaa, Denmark. With this upgrade, the company aims to optimize customer service and increase its competitiveness in the region.
The Greena packaging facility currently serves sectors such as e-commerce, F&B, and industrials. DS Smith projects a corrugated board production capacity growth of up to 15 million square meters annually following the upgrade.
“We see a clear trend where an increasing number of customers are automating their packing and logistics processes,” says Kristian Eriksen, sales director at DS Smith Denmark.
“This places significantly higher demands on consistent quality and precision in packaging. With this investment, we are strengthening our ability to deliver solutions that perform seamlessly in our customers’ automated flows — today and in the future.”
Production enhancements
The new additions to the Greena factory include five printing units and a Göpfert Rotary Die Cutter 16/28 High Board Line with a combination of servo-driven technology, vacuum sheet transport, and automatic register control.
The facility has also received an advanced rotary die-cutting line for flexographic printing. Its high-speed rotary-relief technique uses flexible photopolymer plates to transfer quick-drying ink to paper and corrugated board conversions.
DS Smith says the die-cutting line facilitates an accurate production process and a fast changeover. The line supports complex die cuts — a customized manufacturing process that uses a steel blade to cut, score, or crease corrugated cardboard into a variety of shapes.
It is said to deliver high precision and minimal material waste, while maintaining reliable mechanical stability for operations with continuous loads.









