Packaging company Metsä Board has released study results demonstrating that optimizing the selection of paperboard materials can substantially reduce the carbon footprint of beauty care and cosmetic packaging. This strategic selection plays a key role in lowering emissions during packaging production, from raw material extraction through manufacturing to final disposal.Verified by the IVL Swedish Environmental Research Institute, the assessment study demonstrated that switching to Metsä Board’s fresh fiber paperboard could lower the carbon footprint of packaging by over 50% compared to solid bleached board. In particular, paperboard materials selection during this stage can help beauty companies lower Scope 3 emissions, which are those produced in the product’s lifecycle that typically fall outside of beauty brands’ control.
