Retro Glass Bottle Floats ‘Ice Cream’ Beverage
Label graphics reinforce rich creaminess of product, showcase Float in flowing script, include shades of orange or brown, Sunkist or A+W logo, bubble motif, product description.
15/01/08 Vintage soda shop-inspired 11.5-ounce glass bottle promotes world’s first ready-to-drink ice cream floats. A+W Root Beer or Sunkist Soda Float from Cadbury Schweppes Americas Beverages (CSAB), Plano, TX, delivers rich, creamy frothiness of homemade ice cream float without fuss. Glass bottle from Anchor Glass Container Group, Tampa, FL, meets pressure development criteria of post-fill retort processing, combines nostalgic curved shape with convenience of steel twist-off crown caps from Crown Holdings, Inc., Philadelphia, PA. “For years, beverage makers have tried to crack the code and develop an indulgent drink that tastes like a homemade float,” says Andrew Springate, vp Marketing for CSAB. CSAB cold-fills product at its facility in Opelousas, LA, on carbonated soft drink line equipped with glass filler, crowner. Roll-fed applicator applies polyethylene terephthalate glycol shrink sleeve label. Label graphics reinforce rich creaminess of product, showcase Float in flowing script, include shades of orange or brown, Sunkist or A+W logo, bubble motif, product description. Matching 18-point paperboard four-pack carrier from Zumbiel Packaging, Cincinnati, OH, completes soda shop look.
