DS Smith designs cardboard packaging for home fragrance line
Key takeaways
- DS Smith has created FSC-certified, fully recyclable cardboard packaging for Lalique Beauty’s Tales of Light fragrance line.
- The design blends art deco aesthetics with textured, satin-crystal-inspired finishes and protective inserts.
- The packaging reflects Lalique’s heritage and new visual identity, combining craftsmanship with sustainability.
DS Smith has supplied Lalique Beauty, part of the Lalique Group, with folding boxes and inserts for the launch of its home fragrance collection, Tales of Light. The collection is the first to feature Lalique Beauty’s new visual identity.
The Tales of Light collection features six scented candles, including L’Escapade, L’Atelier, La Comédie, La Demeure, La Muse, and La Verrerie, and three diffusers.
“With Tales of Light, we wanted to create a collection that reflects Lalique’s unique dialogue between light, material, and craftsmanship, while embracing a more sustainable approach to packaging,” says a spokesperson at Lalique Beauty.
Marie Labouret, sales and marketing director at DS Smith Consumer France, adds: “The packaging solution is beautiful, and the exterior design is intended to evoke the elegance of the Art Deco era. We used our fully sustainable corrugated cardboard materials, and approached it as we always do, with attention to detail.”
Design inspiration
The collection is inspired by the shape of the furnace at Lalique’s historic crystal works in Winger-sur-Moder, France, and crafted at Lalique’s production site in Ury, France.
DS Smith says the product packaging uses FSC-certified cardboard materials that are fully recyclable. It includes corrugated inserts coated with an anti-abrasion varnish to protect the glass candle jars.
The cases are made from a graphic board said to be suitable for high-quality illustration print with offset printing and varnish.
The board goes through a graining process to provide a textured aesthetic that is “reminiscent and emblematic of satin finished crystal, a type of crystal that has a soft, velvety texture, and translucent appearance.”
The packaging design displays the new logo for the Tales of Light home fragrance collection.
“It depicts swallows belonging to René Lalique, the founder of Lalique, being let loose and freed from a symbolic historical circle, with the suggestion of the beginning of a new journey,” says DS Smith.
Personal Care Insights previously spoke to dsm-firmenich about growing consumer interest in home fragrance as part of personal care.
Recently, DS Smith also provided fiber-based packaging for the automotive sector and industrial machine parts, as well as a beverage bottle box for an Austrian brewery.
