Suri launches refillable toothpaste with home-compostable plant-based refills
Key takeaways
- Suri has launched Restore Refillable Toothpaste with a reusable pump and plant-based Vivomer refills designed to be home-compostable after use.
- The company spent more than two years developing the system to ensure the pump could dispense the thick gel formula smoothly.
- Each 60 mL refill is intended to last one person about a month, supporting wider industry efforts to reduce oral care packaging waste.
Suri, a personal care product provider based in London, UK, has launched a toothpaste featuring a reusable, custom-designed pump and plant-based refill that are said to be home-compostable after use.
The Restore Refillable Toothpaste aims to combine high performance, aesthetic design, and a “future-focused approach” to materials. The refills are made from Vivomer, a plastic-free biomaterial designed to compost after storing the toothpaste.
The company spent more than two years developing the solution to ensure the pump could smoothly dispense the thick gel formula.
Gyve Safavi, co-founder and CEO at Suri, says: “We have been obsessing over every detail until the experience feels effortless. It is one of those products people look forward to using every day because they elevate a daily ritual while delivering meaningful benefits.”
Reducing single-use waste
One refill cartridge contains 60mL of toothpaste, which is designed to last one person approximately one month, according to Suri.
To refill, users need to twist off the pump and remove the cap from the refill. Next, the refill needs to be screwed into the pump. After popping it back in, users need to twist it until it locks. Finally, pressing the pump a few times starts dispensing.
Global oral care developers are advancing eco-friendly packaging solutions to reduce waste. Colgate collaborated with Watsons Hong Kong to recycle used toothpaste tubes as the “Small Acts, Big Smiles Recyclable Take Back Program.” Watsons stores in Hong Kong introduced dedicated collection bins to enable convenient self-service drop-off.
Last year, Neopac became “the first” tube packaging company in Europe to receive the RecyClass EN 15343 certificate at its manufacturing site in Debrecen, Hungary, for the recyclability of its oral care solutions.
Earlier, Happier Beauty developed a refillable toothpaste dispenser with biodegradable refill capsules. The toothpaste dispenser consisted of half aluminum and half recycled plastic. The refill capsules were entirely made from biodegradable bioplastic.
This year, the US Food & Drug Administration expanded its cosmetic regulations, including requirements for packaging and labeling. According to the requirement, liquid oral hygiene products, including mouthwashes and fresheners, must be packaged in tamper-resistant packages when sold at retail.
