Eco-Products expands compostable, recyclable and reusable cup portfolio
Key takeaways
- Eco-Products has launched redesigned paper hot cups, recycled aluminum cold cups, and expanded reusable Veda products.
- New World Art cups use FSC-certified paperboard, while BlueStripe aluminum cups contain 90% recycled aluminum.
- The company promotes a mix of recyclable, and reusable packaging solutions to help foodservice operators reduce landfill waste.
Eco-Products, a Novolex brand, has introduced a range of compostable, recyclable, and reusable cups, aiming to provide the foodservice sector with the “more ways” to reduce waste.
The collection features redesigned paper-based World Art hot cups, aluminum cold cups made with 90% recycled content, and additions to the company's Veda line of reusable products.
Wendell Simonson, general manager of Eco-Products, says: “There isn’t a single solution that works everywhere when it comes to keeping foodservice packaging out of landfills.”
“In many operations, commercially compostable items like plates and bowls work alongside recyclable beverage cans and cups, while closed-system environments like campuses and hospitals are exploring reuse.”
The company shares that the redesigned compostable World Art hot cups and soup cups now feature FSC-certified paperboard. It contains a mix of recycled content and controlled wood.
The new BlueStripe aluminum cold cups are a line of recyclable cups available in 12-, 16-,20- , 24-ounce sizes. The range is said to be made from 90% recycled aluminum, combining a mix of post-industrial and PCR material.
The reusable Veda range has been expanded to include cups and lids, designed for closed food systems like university campuses and hospitals. The Veda range works with Ozzi tracking technology.
“Our goal is to give customers choice across all three approaches so they can build successful diversion programs that work for their unique circumstances.”
Recently, Eco-Products launched its portfolio of reusable and recyclable packaging in the UK. The solutions are set to be available through UK-based Vegware, a sister company.
Single-use alternatives
Simpson explains that the updates and new products have their own waste stream, infrastructure, and service model.
“Recovery infrastructure for foodservice packaging is dynamic, and we plan to do everything we can to evolve with it,” he adds.
Aluminum and reusable packaging solutions are increasing amid growing concerns over plastic packaging waste.
Packaging Insights recently spoke to Ball Corporation to discuss how the aluminum manufacturer evidences its sustainability credentials and communication strategy.
In reuse system developments, Borro's co-founder Glenn Verhaege, told us about scaling reusable systems, detailing consumer adoption, logistics, and the importance of open industry standards if reuse is to go beyond closed systems.
